Voodoo Ride, the premier vehicle appearance products company co-founded by Dale Earnhardt Jr., has launched its Web site, www.voodooride.com, it was announced today by Chris Ferraro, president, CEO and co-founder of Voodoo Ride.

“Our Web site reflects our brand personality: relevant, cutting-edge and completely unlike what you’d expect to see,” said Ferraro. “We didn’t want a typical Web site. We wanted to create something very unique, a place where people want to visit regularly to learn out about our great products, new developments with the company and other lifestyle components that resonate with the auto enthusiast. Going forward, we plan to expand our Web site into an informative, interactive community.”