CHICAGO, IL – October 23, 2007 – Voodoo Ride, a premier vehicle appearance products company co-founded by Dale Earnhardt Jr., will demonstrate Mojo, an all-surface speed detailer that instantly cleans, polishes and protects virtually any solid exterior or interior vehicle surface, during Industry Week 2007, Oct. 30 – Nov. 1, at SEMA booth #13461.

“Industry Week is an ideal time for everyone to stop by our booth and see for themselves how unique a product Mojo is for do-it-yourselfers, enthusiasts and professionals,” said Chris Ferraro, president, CEO and co-founder of Voodoo Ride. “While most quick detailer products are surface-specific, actually warning users not to spray the product on other parts of their car, Mojo is specifically designed to be compatible with any solid surface on today’s vehicles. We’re excited to introduce it during Industry Week.”