CHICAGO, IL – October 8, 2007 – Voodoo Ride, premier vehicle appearance products company co-founded by Dale Earnhardt Jr., has launched its first product, Mojo, an all-surface speed detailer that instantly cleans, polishes and protects virtually any solid exterior or interior vehicle surface.

“Because Mojo is so unique, Dale Jr. and I wanted it to be the first product we launched,” said Chris Ferraro, president, CEO and co-founder of Voodoo Ride. “Most quick detailer products are surface-specific, actually warning users not to spray the product on other parts of their car. Mojo, on the other hand, is specifically designed to be compatible with any solid surface on today’s vehicles. Mojo is a great product for do-it-yourselfers, enthusiasts and professionals. We believe it will revolutionize the quick detailer category.”